Privacy Policy

Last Updated: 20 October 2025

Welcome to Ridlin Services Private Limited ("Ridlin", "we", "us", or "our").

We are committed to protecting your privacy and ensuring transparency in how your information is handled. This Privacy Policy explains how we collect, use, store, share, and protect personal and non-personal data when you access our website, mobile application, IoT devices, or any other Ridlin service (collectively, the "Services"). By using our Services, you agree to this Privacy Policy and consent to our practices described herein.

About Ridlin

Ridlin Services Private Limited is a consumer electronics and IoT innovation company focused on developing intelligent connected devices and digital services. Our product line includes pet smart collars, health monitoring IoT devices, electronic trimmers, GPS tracking systems, and SaaS-based analytics tools.

This policy applies to all users, buyers, subscribers, and visitors using Ridlin's website, app, or devices.

Information We Collect

We collect information to deliver better products, enhance security, and personalize your experience.

A. Personal Information

We may collect the following personal details during your interactions with us:

  • Full Name, Email ID, Phone Number, and Address
  • Billing and Shipping details
  • Identification data (if required for warranty or KYC purposes)
  • Payment details (processed securely via third-party gateways such as Razorpay or Stripe)
  • Device serial numbers and product registration information

B. Device and Technical Data

When using Ridlin IoT devices or apps, we may collect:

  • Device type, OS version, firmware data
  • IP address, geolocation, and sensor data (with your permission)
  • Device identifiers (IMEI, MAC address, unique device IDs)
  • Log files, connectivity data, and diagnostics

C. Behavioural & Usage Information

  • Application interaction data
  • Preferences, usage frequency, and performance analytics
  • Customer support queries, chat transcripts, or feedback

D. Automatically Collected Data (Cookies & Trackers)

Our website uses cookies, web beacons, and analytics tools to:

  • Remember login sessions
  • Understand browsing behavior
  • Analyze web traffic and improve features

You can control cookie preferences through your browser settings.

Purpose and Legal Basis for Processing

We collect and process your personal data solely for legitimate business purposes in accordance with applicable data protection laws. The primary purposes for which we process your data include:

We use your information to process and fulfill orders, deliver products, manage payments, handle returns and refunds, and provide you with a seamless purchasing experience. Data is also used for device activation and maintenance, ensuring that Ridlin's IoT-enabled devices and other electronic products operate efficiently and are properly registered under your ownership.

Your data helps us provide customer support and after-sales service, including responding to your inquiries, troubleshooting technical issues, and resolving complaints or service-related concerns. We further process information for product improvement and innovation, analyzing user feedback and device performance to enhance quality, reliability, and usability of our products.

With your explicit consent, we may use your contact details for marketing and communication, including sending product updates, promotional offers, newsletters, or customer satisfaction surveys. Additionally, certain data may be processed to ensure legal and regulatory compliance, such as meeting tax obligations, maintaining transaction records, and responding to lawful requests from authorities.

Finally, we process information for security purposes, including fraud prevention, detection of unauthorized access, and maintaining the integrity and safety of our digital platforms and user accounts.

We process information under lawful bases including performance of a contract, legitimate interest, and user consent.

Sharing and Disclosure of Information

Ridlin does not sell or rent your data. However, we may share limited data under the following circumstances:

A. Third-Party Service Providers

We engage trusted partners for:

  • Payment processing (Razorpay, Paytm, Stripe)
  • Shipping and logistics
  • Cloud hosting and analytics (AWS, Firebase, Google Analytics)
  • Marketing and communication services

These partners only access data necessary to perform their function and are bound by confidentiality agreements.

B. Legal Requirements

We may disclose your data when required by:

  • Government or regulatory authorities under law
  • Court orders, summons, or legal investigations
  • Fraud prevention and risk management purposes

C. Business Transfers

In case of merger, acquisition, or asset sale, your information may be securely transferred as part of the business continuity.